She also mentions that NEDA is hopeful that more organizations and companies (social media platforms) reflect upon potentially harmful ad messages surfacing on the medium.
Also Read: Pinterest improves brand safety with TAG certification “NEDA is encouraged by this necessary step in prioritizing the mental health and well-being of Pinners, especially those impacted by diet culture, body shaming, and eating disorders,” said Elizabeth Thompson, Interim CEO, National Eating Disorders Association. The new policy is has been developed in association with National Eating Disorders Association (NEDA). The new policy excludes ads promoting healthy lifestyles and habits or fitness services and products. The update is an extension of ad content policies that already prohibit dangerous weight loss products or claims. Pinterest also mentions that the possibility of users feeling added pressure as they rejoin social circles, and the rise in unhealthy eating habits and eating disorders since the pandemic began has also been a contributing factor to ban weight loss-related ads on the platform. Pinterest has updated its ad policies to reject all ads ‘with weight loss language and imagery’, as a stance for mental health that tends to get impacted by body image issues.
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