“This is a great opportunity to reach them in a different way. “The reason the Hollywood studios are excited to partner with us is because we have this 18- to 34-year-old demographic that’s extremely valuable and attractive to the networks and content providers,” Henson said. Microsoft director of platform strategy Scott Henson said there will be thousands of hours of television and movie content available on the console’s virtual storefront, Xbox Live Marketplace, by year’s end. Xbox 360 represents the first video game console to secure programming from major content providers as well the opening of a new front in digital-media distribution alongside the likes of Apple’s iTunes and Verizon’s VCast. (“Batman Forever,” “V for Vendetta,” “The Nine”), Paramount Pictures (“Nacho Libre,” “Jackass: The Movie”), MTV Networks (“South Park,” “SpongeBob SquarePants”), CBS (“CSI: Crime Scene Investigation,” “Survivor”) and Turner Broadcasting (“Aqua Teen Hunger Force,” “Robot Chicken”). The first wave of content will include dozens of high-definition and standard-definition offerings from such partners as Warner Bros. Xbox 360 gamers in the U.S., totalling at least 3 million, will be able to purchase TV shows and download them to their gaming hard drive as well as rent and watch movies on their consoles. will unlock the digital-distribution capabilities of its next-generation console, Xbox 360, to Hollywood studios beginning November 22. Cheyenne Pesko plays the Xbox 360 game "Gears of War" at the game's launch party at the Hollywood Forever Cemetery in Los Angeles October 25, 2006.
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